• Ambilight lighting technology provides a unique signage experience
• Ambilight virtually enlarges the signage display
• Upcoming Philips Q-line displays will be the world’s first signage displays featuring Ambilight

Amsterdam, February 10, 2015 –MMD, brand license partner for Philips Signage solutions, showcased its first Philips signage displays featuring Ambilight technology at the Integrated Systems Europe ISE fair in Amsterdam today. Ambilight’s LED lighting technology throws a glow of light – matching on-screen colours – onto the wall behind the signage display. This dynamic halo of light boosts the degree of attention from people passing by the signage by providing the impression of a virtually expanded display giving the viewer a larger-than-screen signage experience.

Unique, reliable lighting technology
Ambilight is a proven LED lighting technology, which has been installed in more than 10 million Philips consumer and hospitality TVs. It uses high-performance, coloured LEDs that are integrated into the displays’ rear cover.

Philips Q-line: World’s first signage solution featuring Ambilight
Ambilight will enter the signage industry during the third quarter of 2015. The upcoming, newly designed Philips Q-line models will be the world’s first signage displays featuring Ambilight. The halo produced by Ambilight complements the crisp and vivid pictures of Q-line displays with a direct LED backlight for the highest possible contrast.

Smart, good value performance
This powerful yet economical signage range features Ambilight, direct LED backlights, dual core processors, expanded internal memory, easy to use and secure remote access, and many more state of the art features.

Supporting quote
“Ambilight on Philips signage displays creates an intensified signage experience that goes beyond the ordinary. Our internal research found out that Ambilight significantly enhances the degree of attention paid to information displayed on the Q-line signage display.” Harold Niericker, Product Manager Philips Signage Solutions at MMD.

About MMD
MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPV’s manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market. MMD serves the Western European, Middle East and African markets from its headquarters in Amsterdam. The Eastern European and CIS markets are served by a local office in Prague. Through its network of local sales teams MMD works with all major IT distributors and resellers. The company’s design and development center are located in Ghent, Belgium and Taiwan.

Media Contact
Kim Meijer
Marketing Manager EMEA
Email: kim.meijer@mmd-p.com
Mobile: +31 6 4346 1939